Put your mask on!
In 2011 we developed a campaign to promote a horror graphic novel in Sitges International Film Festival. Thousands of masks portraying a zombie head were handed out during the Zombie Walk event.
Every year, the organization provides make-up artists for the attendants, but due to the magnitude of this event, many people can’t get their make-up done at time. With the promotional masks, lots of zombies could lurk the streets for that special night without having to queue for hours.
Anyone who showed the mask in selected bookstores in Barcelona got a discount purchasing the graphic novel. The sales boosted the months following the campaign.